Rule the Air
About the project
After the successful Droid launch, Verizon asked the team to take a crack at their wireless work. We saw the pipeline of high-speed signals and the beginning of users broadcasting on the go. We decided to shift focus from the network to the users. The real power came from the human bandwidth that was generated on these next-gen signals. So we gave them their mantra, Rule the Air.
That gave me an idea. The signal starts at the user. Every user has a unique signal. This visual concept can be see throughout the entire campaign.
Lastly, I had great pleasure of designing the Rule the Air graphic that would accompany all the messaging. It tied the tagline to the new lightning fast Verizon network.
Associate Creative Director
Rule the Air – Animated TV Graphic
Rule the Air – Print Campaign
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