About the project

My role

Art Director
Designer

HP approached us when they were considering a logo redesign. They asked us to conduct a visual exploratory. Rarely do you get to brief a stop-motion artist with the phrase, “I’m thinking deli meats.” HP loved the concepts but ultimately decided to stick with their existing logo.

Years later, they finally launched this updated logo in 2019, using it exclusively for their premium creative products. Better late than never.

HP Branding