About the project

My role

Creative Director
Illustrator
Animator

Ramen Toy was a fledgling toy company when I first crossed paths with its owner. At just a year old, the company was barely known in the toy collector community. Part of the problem was its inconsistent branding, which left potential customers uncertain about its legitimacy. Their figures and vehicles were boutique, small-quantity production runs, making them expensive—a risky proposition since their first product was still in presale and hadn’t been delivered yet.

I was brought in to create a cohesive and consistent brand identity, along with brand assets that could elevate the company and be used across all channels and mediums. These changes increased consumer trust, and over the past three years, Ramen Toy has achieved a 1,000% growth in its social media following, along with a significant boost in revenue.