About the project

My role

Creative Director
Illustrator
Animator

Ramen Toy was a fledgling toy company when I crossed paths with its owner. The company was just a year old and hardly known in the toy collector world, partially because the brand was all over the place, leaving people unsure if it was a legitimate business. Their figures and vehicles were not cheap due to the boutique, small-quantity production runs. This posed a risk since they had not yet delivered their first product, which was available for presale.

I was brought in to create a consistent brand look and feel and to develop brand assets that would elevate the brand and could be used across all channels and mediums. This increased consumer trust, and in the past three years, Ramen Toy has achieved a 1000% increase across its social channels, accompanied by a massive boost in revenue.