About the project

My role

Art Director

I got to have my Tim Robbins moment from The Hudsucker Proxy, but instead of holding up a circle, I held up a square. You can imagine the looks I got—until I explained that it was a stage. A stage where anyone could step in and showcase their amazing talents.

Reebok lets you dictate what sport is. We invited people from around the globe to take the same stage alongside some of the greatest athletes ever seen and show us their moves. We gave them the stage—a chalk square—and we filmed it.

We shared it all on a custom Your Move website and invited others to step up and post their own moves. And they did—some truly awesome stuff. They broke the mold, proving exactly what we set out to prove: the Reebok philosophy—sport is what you make it.