About the project

My role:

Creative Director
Art Director
Designer

Solbeso was an incredibly unique product that the spirits industry had never seen before. Unlike anything else on the shelf, it was the world’s first super-fruit spirit—crafted from distilled cacao. And no, it didn’t taste like chocolate. Clear and smooth, it landed on the palate somewhere between vodka and tequila. It was versatile enough to be enjoyed neat or mixed with your favorite cocktail ingredients.

What truly set Solbeso apart was the buzz it offered. Cacao, known for its benefits throughout history, brought a unique twist to the experience. Solbeso delivered mood enhancement, a boost in energy, and a morning free of typical post-drinking aches and pains—well, at least not those caused by overindulgence.

Solbeso was the better buzz everyone was searching for. We leaned into its vibrant tropical roots to capture attention and focused our messaging on educating people about how to enjoy it.