About the project

My role

Art Director
Designer

We had the honor of working with the USOC for the 2008 Summer Olympics, held in Beijing, China. Our writers collaborated tirelessly to craft a stunning manifesto—so moving that it inspired the late Maya Angelou to create her own version, based on an older poem she had written.

Once the writers finalized the manifesto and began working on the film, I was tasked with designing the sole print ad to support the tagline, Amazing Awaits. The manifesto was so powerful it made you believe anything was possible. Inspired by the "leap of faith" line from an earlier draft, I sketched a silhouette of a long jumper leaping from New York to Beijing.

I sourced all the photos needed and composited the image you see below. By keeping the elements small, I created a sense of epic scale, while the simplicity of the visual storytelling made the image truly powerful.

Amazing Awaits